In the ever-evolving landscape of digital marketing, it’s easy to get swept up in the allure of newer channels like webinars, video campaigns, and social media. While these mediums have their merits, one thing remains constant: the enduring power of email marketing. In 2023, email marketing continues to reign as a powerhouse, boasting an astonishing $36 return on investment for every $1 spent. At Soloadhub, we recognize the potential of email marketing, and in this comprehensive guide, we will delve deep into the latest email marketing statistics, trends, and best practices to help you unlock its full potential for your business.
Email Marketing Stat Highlights for 2023
Before we dive into the wealth of email marketing statistics, let’s highlight some key takeaways for 2023:
1. 4 Billion Daily Email Users:** With a staggering 4 billion daily email users, email remains one of the most widely used communication channels globally. This number is expected to rise to 4.6 billion by 2025, making it an indispensable platform for reaching your audience.
2. Budget Allocation:** A significant 37% of brands are increasing their email marketing budgets, emphasizing the growing importance of email in marketing strategies.
3. Mobile-Friendly Emails:** The majority of marketers are now leveraging mobile-friendly email designs, recognizing the importance of catering to users on smartphones and tablets.
4. Subscriber Segmentation:** Effective email marketing strategies are increasingly relying on subscriber segmentation. In fact, it is considered the most effective campaign strategy by 78% of marketers.
5 Increased Engagement:** A remarkable 77% of marketers have witnessed an increase in email engagement over the past year, highlighting the continued relevance of email as a marketing tool.
6. Adaptation to Changes:** Email marketers are adapting to changes such as Apple’s Mail Privacy Protection, with 43% of them adjusting their email performance measurements to stay effective.
7. Testing for Higher ROI:** Successful email campaigns are the result of testing and optimization. In fact, testing your emails can lead to a 28% higher return on investment.
General Email Marketing Statistics and Best Practices
Email marketing is a cornerstone of modern marketing strategies, with several noteworthy statistics:
- Email marketing is used by 1 in 2 media planners, and 22% are planning to leverage it for the first time, indicating continued growth.
- Email marketing revenue is estimated to reach nearly 11 billion by the end of 2023. (Statista, 2021)
- An astounding 306 billion emails are sent and received daily, underlining the immense volume of this communication channel. (Statista, 2021)
- Small businesses recognize the value of email marketing, with 64% of them utilizing it to engage with customers. (Campaign Monitor, 2021)
- Substantial budget increases are seen in email marketing, with 37% of brands boosting their email budgets. (Litmus, 2021)
- Personalization, segmentation, and email automation are the most effective strategies for email marketing campaigns.
- The frequency of emails sent varies, with 33% of marketers sending weekly emails and 26% sending multiple emails per month. (Databox, 2022)
- A majority of businesses adjust their email frequency based on subscriber engagement levels, with 63% reducing email frequency for less engaged subscribers. (Databox, 2022)
AI Email Marketing Statistics
Artificial Intelligence (AI) is revolutionizing email marketing:
- A staggering 95% of marketers find generative AI effective for email creation, with 54% rating it “very effective.”
- Generative AI is particularly helpful for creating emails, as acknowledged by 43% of marketers using it.
- Furthermore, 38% of marketers employ AI for writing emails, showcasing its versatility in marketing tasks.
- AI is instrumental in sales as well, with 21% of Sales Professionals using AI for writing messages to prospects and adapting them for different audiences.
- Pro tip: To experience the benefits of AI in your marketing emails, explore Campaign Assistant, generative AI tool that crafts customized emails in seconds.
B2B Email Marketing Statistics
B2B marketers rely heavily on email marketing:
- A substantial 81% of B2B marketers consider email newsletters their most used form of content marketing. (Content Marketing Institute, 2020)
- 64% of B2B marketers found their email marketing strategy effective for meeting business goals in 2021.
- However, challenges persist, as 15.8% of all emails go missing or are flagged by spam filters, emphasizing the importance of maintaining a clean email list. (Email Tool Tester, 2022)
- New product and feature announcement marketing emails tend to have the highest click-through rates in the B2B sector.
- Automation is a key component in B2B email marketing, used for triggered emails, drip campaigns, and segmentation. (Litmus, 2021)
Mobile Marketing Statistics
Mobile devices play a crucial role in email engagement:
- Mobile devices account for the majority of email views (41%), followed closely by desktop (39%).
- Over 55% of global website traffic originates from mobile devices, excluding tablets, highlighting the significance of mobile optimization. (Statista, 2022)
- A substantial 46% of smartphone users prefer to receive communications from businesses via email. (Statista, 2021)
- The Apple iPhone’s native email app holds the highest market share, followed by Gmail, indicating the importance of optimizing for these platforms. (Litmus Labs, 2022)
- Surprisingly, nearly 1 in 5 email campaigns is not optimized for mobile devices, representing a missed opportunity. (Super Office, 2020)
- Implementing a mobile-responsive email design can boost unique mobile clicks by 15%.
- 56% of marketers incorporate mobile-friendly emails into their email marketing strategies, recognizing the prevalence of mobile usage.
Apply Your Email Knowledge
The wealth of data points presented in this guide serves as a roadmap to harness the full potential of email marketing in 2023. By leveraging these insights, you can make a compelling case for investing more time and resources into your email marketing strategy. Remember, email marketing is not just a time-tested channel; it’s an ever-evolving powerhouse that can drive success for your business.
Editor’s Note: This comprehensive guide was originally published in March 2019 and has been updated to provide you with the latest insights and best practices for email marketing in 2023