Best Email Marketing For Shopify 2021

Looking forward to up your game of best email marketing for shopify but don’t know how to do it ? Look no further and worry no more because after long research, we have brought to you this guide on best email marketing for shopify.

Here you are going to find some great email tips to catch new and retain old customers moreover some of the best email platforms and apps for shopify can hike up your conversions for sure.

The process of creating the best email marketing strategy starts with selecting the right type of email to send at the right time.

What Type Of Emails To Send Out When Doing Email Marketing for Shopify?

Before jumping on the list of all the useful email marketing platforms and apps for Shopify one should know what type of email has what effect on the client. Knowing this will help you formulate a better Shopify email campaign and a better campaign will obviously help you in better retaining customers resulting in better conversions.

Operational And Transactional Emails

These are the type of emails that a customer gets after performing a particular action as signing up, placing an order, or completing their profile.

Following are some examples of operational and transactional emails:

• Welcome Emails
• Account Setup Notifications
• Password Confirmations
• Shipping Notifications
• Receipts, statements or Billing Details

These emails are highly crucial for your online business because they could serve as the very first interaction between you and your customer.

As a matter of fact let alone a welcome email can affect the decision of a new customer or prospect to whether or not they will choose to be your long-term paying customers.

Quick Stats: According to studies, Welcome emails on average have 4x more open rates and 5x more click-throughs than a standard email.

Retention Emails

Sending out retention emails is considered a highly effective marketing strategy whether you are doing email marketing through Shopify or any other platform.

And a great thing about customer retention with email marketing is that it is way more cost-efficient than attracting new customers and it can uplift your conversions by giving you, regular clients. 

Given down are some examples of retention emails so that you can incorporate in your Shopify email marketing strategy

• Newsletters
• Discounts
• Surveys
• Special offers
• Friendly reminders
• Inspirational / Educational content
• Testimonials
• Product Information
• Re-engagement emails

You can also use retention emails like surveys to know your audience better so all in all retention emails are great to have in your skill box if you want your existing customers to stay with you in the long run.

Milestone Emails 

Sending milestone emails is an old but still effective way of customer retention. Yes, we are describing another way of customer retention and maybe that emphasizes more, how important customer retention is.

And cleared by the name, milestone emails are sent out when a customer or even your business, reaches a certain milestone that maybe you should celebrate to let customers know that you value their presence.

Here are some examples of Milestone emails.

• Email providing rewards on completing certain years of membership
• Birthday wishes and special offers
• Business anniversary discount
• Rewards on reaching a certain number of subscribers

Giving away these little discounts or rewards on some special days will make customers feel more valued and satisfied then create a sense of loyalty towards being your business.

Email Marketing Platforms And Apps For Shopify 

To have the best email marketing for Shopify you should have the best email marketing platform so that can promote your business. 

Here is the list of the top three hand-picked email marketing platforms for Shopify

1. ConvertKit

This is one of the go-to places for many marketers and creators because it’s quite affordable and also offers a free plan with a few limited features up to 1000 subscribers. And the basic ‘Creator’ plan starts with $29/month.

It is quite simple and less complicated when it comes to email building but also provides some great features like landing page builder and also helps to measure the performance.

Reportedly, ConvertKit has 36k customers as of 2021 henceforth it was listed in Capterra’s Top 20 Marketing Automation Software for 2020. So it is considered as an easy-to-use eCommerce email marketing for Shopify

But it’s not only meant for eCommerce, you can do any sort of product or even service-based marketing on ConvertKit.

2. SendinBlue

SendinBlue is another great email marketing platform that does not require any coding skill at all so it’s totally easygoing even for those people who are not very tech-savvy.

You start with a free month on Sendinblue and then go for the basic ‘Lite’ plan that starts at $25/month and it’s biggest plus is, it provides a separate plugin email marketing Shopify app for effective email and SMS marketing.

You can easily sync your Shopify data to your SendinBlue app account and another thing about SendInBlue is that it provides the best drag-and-drop email marketing for Shopify. 

3. Klaviyo

Klaviyo is one of the most powerful email automation tools because it provides so many features like segmentation, analysis, and complete automation. 

You can easily use Klaviyo email marketing for Shopify because it allows you to integrate your Shopify data even with social media just by one click. And it provides free email marketing for Shopify until and unless you exceed the limit of 500 emails and 250 contacts. (drag & drop)

Comparison between ConvertKit, SendinBlue & Klaviyo:

In Conclusion

If you really want to build the best email marketing strategy for Shopify then the best way is, firstly choose the type of email campaign you want to send and make use of the right type of emails at the right time to gain and retain customers. 

Incorporating the right email marketing apps and platforms for Shopify is also an essential part of creating the best email marketing for Shopify. because it allows you to automate and analyze the true performance. 

According to experts, you should choose an app or tool only afterward researching on your own to know what fits your business needs in the best way possible.

Taking free trials helps a lot so make full use of your trial package so you can choose to know which app or platform works for you. Hopefully, this guide on best email marketing for Shopify surely helps you in your journey as a Shopify vendor.

Frequently Asked Questions (FAQs)