Looking forward to up your game of best email marketing for shopify but don’t know how to do it ? Look no further and worry no more because after long research, we have brought to you this guide on best email marketing for shopify.
Here you are going to find some great email tips to catch new and retain old customers moreover some of the best email platforms and apps for shopify can hike up your conversions for sure.
The process of creating the best email marketing strategy starts with selecting the right type of email to send at the right time.
Table of Contents
What Type Of Emails To Send Out When Doing Email Marketing for Shopify?
Before jumping on the list of all the useful email marketing platforms and apps for Shopify one should know what type of email has what effect on the client. Knowing this will help you formulate a better Shopify email campaign and a better campaign will obviously help you in better retaining customers resulting in better conversions.
Operational And Transactional Emails
These are the type of emails that a customer gets after performing a particular action as signing up, placing an order, or completing their profile.
Following are some examples of operational and transactional emails:
- Welcome Emails
- Account Setup Notifications
- Password Confirmations
- Shipping Notifications
- Receipts, statements or Billing Details
These emails are highly crucial for your online business because they could serve as the very first interaction between you and your customer.
As a matter of fact let alone a welcome email can affect the decision of a new customer or prospect to whether or not they will choose to be your long-term paying customers.
Quick Stats: According to studies, Welcome emails on average have 4x more open rates and 5x more click-throughs than a standard email.
Retention Emails
Sending out retention emails is considered a highly effective marketing strategy whether you are doing email marketing through Shopify or any other platform.
And a great thing about customer retention with email marketing is that it is way more cost-efficient than attracting new customers and it can uplift your conversions by giving you, regular clients.
Given down are some examples of retention emails so that you can incorporate in your Shopify email marketing strategy
- Newsletters
- Discounts
- Surveys
- Special offers
- Friendly reminders
- Inspirational / Educational content
- Testimonials
- Product Information
- Re-engagement emails
You can also use retention emails like surveys to know your audience better so all in all retention emails are great to have in your skill box if you want your existing customers to stay with you in the long run.
Milestone Emails
Sending milestone emails is an old but still effective way of customer retention. Yes, we are describing another way of customer retention and maybe that emphasizes more, how important customer retention is.
And cleared by the name, milestone emails are sent out when a customer or even your business, reaches a certain milestone that maybe you should celebrate to let customers know that you value their presence.
Here are some examples of Milestone emails.
- Email providing rewards on completing certain years of membership
- Birthday wishes and special offers
- Business anniversary discount
- Rewards on reaching a certain number of subscribers
Giving away these little discounts or rewards on some special days will make customers feel more valued and satisfied then create a sense of loyalty towards being your business.
Email Marketing Platforms And Apps For Shopify
To have the best email marketing for Shopify you should have the best email marketing platform so that can promote your business.
Here is the list of the top three hand-picked email marketing platforms for Shopify
1. ConvertKit
This is one of the go-to places for many marketers and creators because it’s quite affordable and also offers a free plan with a few limited features up to 1000 subscribers. And the basic ‘Creator’ plan starts with $29/month.
It is quite simple and less complicated when it comes to email building but also provides some great features like landing page builder and also helps to measure the performance.
Reportedly, ConvertKit has 36k customers as of 2021 henceforth it was listed in Capterra’s Top 20 Marketing Automation Software for 2020. So it is considered as an easy-to-use eCommerce email marketing for Shopify
But it’s not only meant for eCommerce, you can do any sort of product or even service-based marketing on ConvertKit.
2. SendinBlue
SendinBlue is another great email marketing platform that does not require any coding skill at all so it’s totally easygoing even for those people who are not very tech-savvy.
You start with a free month on Sendinblue and then go for the basic ‘Lite’ plan that starts at $25/month and it’s biggest plus is, it provides a separate plugin email marketing Shopify app for effective email and SMS marketing.
You can easily sync your Shopify data to your SendinBlue app account and another thing about SendInBlue is that it provides the best drag-and-drop email marketing for Shopify.
3. Klaviyo
Klaviyo is one of the most powerful email automation tools because it provides so many features like segmentation, analysis, and complete automation.
You can easily use Klaviyo email marketing for Shopify because it allows you to integrate your Shopify data even with social media just by one click. And it provides free email marketing for Shopify until and unless you exceed the limit of 500 emails and 250 contacts. (drag & drop)
Comparison between ConvertKit, SendinBlue & Klaviyo:
| Basis | Price | Drag & Drop Editor | Landing Page Builder | A/B testing | Advanced Segmentation | Automation Workflows |
| CovertKit | Free up to 1000 Subscribers, $29/mo, $59/mo | ╳ | ☑ | ☑ | ☑ | ☑ |
| SendinBlue | Free 300 email/day, $25/mo, $39/mo, $66/mo | ☑ | ☑ | ☑ | ☑ | ☑ |
| Klaviyo | Free up to 500 emails & 250 cont. Charges depending on the contacts | ☑ | ☑ | ☑ | ☑ | ☑ |
In Conclusion
If you really want to build the best email marketing strategy for Shopify then the best way is, firstly choose the type of email campaign you want to send and make use of the right type of emails at the right time to gain and retain customers.
Incorporating the right email marketing apps and platforms for Shopify is also an essential part of creating the best email marketing for Shopify. because it allows you to automate and analyze the true performance.
According to experts, you should choose an app or tool only afterward researching on your own to know what fits your business needs in the best way possible.
Taking free trials helps a lot so make full use of your trial package so you can choose to know which app or platform works for you. Hopefully, this guide on best email marketing for Shopify surely helps you in your journey as a Shopify vendor.
Frequently Asked Questions (FAQs)
What Is The Best Email Marketing Platform For Shopify?
It is hard to say which is the best platform of them all for Shopify as one platform can be best in one thing but it may be possible it’s not as good in some other thing. Some of the best platforms available in the market are Claviyo, SendinBlue, ConvertKit, etc. One can choose according to his/her business needs.
What Is The Best Email Service To Use With Shopify?
Overall Klaviyo is considered the best service to use with Shopify due to it having so many features for every kind of email marketing need like landing page builder, drag & drop editor, A/B testing, and so on. You can refer to the full list above to know more options.
Is Email Marketing Effective In 2021?
The simple answer is Yes!!! Email marketing is still the most effective way of marketing whether you’re using Shopify or any other platform. It showed higher ROI in recent years when compared to social media and other channels plus it gives better customer relations than any other channel of online marketing.
How Do I Send Mass Emails To Shopify Subscribers?
You can send mass emails to your Shopify subscriber with the help of an email marketing platform like SendInBlue. All you have to do is sync your Shopify data to such a platform and then you can send email campaigns to your whole list.
Can Shopify Email Do Automation?
Yes, Shopify provides a built-in email automation option in the email marketing section of your Shopify admin.
Is Shopify Email Free?
Shopify gives 2500 free monthly emails to the vendors who have a paid Shopify plan and an additional charge of $0.001 is applied for every extra email.
Is SendinBlue Compatible With Shopify?
Yes, SendinBlue is compatible with Shopify and it has an official plug-in for Shopify.
Does MailChimp Integrate With Shopify?
MailChimp and Shopify brock-off their integration partnership after 2019 so it is no longer available on Shopify to integrate directly.
How Many Emails Can I Send With Shopify?
The official SendinBlue plug-in for Shopify is free though it is given on their site that some external charges may cost but yes it is a free app.
Is SendinBlue Free For Shopify?
You can send 2500 free emails every month with a Shopify paid plan and above that, you might have to pay a charge of $0.001 for every email.